Website development follows these steps:

1. Briefing

Once the proposal has been accepted, we set a briefing meeting to discuss the design objectives for the site, the special features and the scope. At this stage we learn about your company and your branding, to ensure that your web presence is an accurate reflection of your offering. We also discuss important search engine optimization objectives to ensure your website is built around your target keywords (more info below).

2. Design

After briefing we start with design. This may involve wireframing to hone in on the website structure. Once ready, the design is presented to you in electronic format, and we refine the ideas based on your feedback (please see our case studies here).

3. Programming

After design approval and sign off we start with home page programming. Here we add all the interactive components – drop down menus, cascading style sheets, banner animation, and so on. You will be able to monitor the progress on a temporary “hidden” domain.

Our programmers are proficient in the latest coding standards and will ensure your website meets the latet web standards (more info here).

4. Upload of Content

Once all the text content for the website is ready (either supplied by you or by a content editor), we populate all web pages. At this stage, we may make content suggestions based on your search engine optimization objectives.

5. Special Features

Simultaneously to content upload, we work on the special features. These may include interactive forums, booking forms, newsletter subscription and mailers, corporate blogs and so on. The functionality for each feature is discussed with you in detail prior to programming, and tested on different platforms.

5. Testing

Just before launch, we put the website through another rigorous testing schedule based on our web checklist to ensure it works on all major browsers, does not contain broken links, performs according to spec, and so on. Minor adjustments may be made at this stage until all objectives are met.

6. Launch!

Once the website has been given the green light, we go live. This process may take 12-48 hours depending on the domain provider. Champagne celebration ensues…

7. Website Marketing

After website launch, we work on search engine optimization and website marketing. This includes fine-tuning of meta tags, manual submissions to search engines and directories, and other SEO steps. We also set up a monthly report on your usage statistics so that you can measure the performance of your website.

It may take 2-3 months for your website to be indexed on all major search engines and achieve its optimum rankings. Thereafter, we consult with you on how to keep improving your SEO status.