Design is all about creative communication. In this article we have outlined a few techniques to grab attention when designing marketing campaigns.
1. Communicate visually
Designer Toby Ng Kwong To set himself the challenge of communicating statistical data in a visual and accessible manner through a series of "picture" posters. He writes:
If the world were a village of 100 people, how would the composition be? This set of 20 posters is built on statistics about the spread of population around the world under various classifications. The numbers are turned into graphics to give another sense a touch – Look, this is the world we are living in.
More posters can be viewed on his personal website.
2. Be very literal
Image credit: Toxel
In this range of wildly creative fruit juice packages, Japanese industrial designer Naoto Fukasawa imitates the look and feel of the fruit it contains. The packaging ranges from strawberry and banana to coconut and tofu milk.
The additional tactile dimension makes the contents appear fresher and juicer, as if you are squeezing juice out of the original thing.
Another clever concept by Hiroku Sanders translates Kleenex’s "slice of summer" campaign into fruit shaped tissue boxes:
Image credit: The Dieline