Demystifying Google Analytics
Posted Wednesday, 13 May 2009 | Category: All things web | Comments
An Overview of your Website Statistics
If you are a website client of ours, you will receive a monthly report on your website statistics. This report will give you a quick overview of the who, the when and the how - how many visitors access your site on a monthly basis, the geographical distribution of visitors, the keywords used to access your site, and so on.
Here is a quick overview on the key components of your report:
1. Site Usage
Let's start with site usage. The visits figure indicates the number of sessions initiated by all visitors to your site, ie. the total number of new and returning visitors. To hone down on the number of unique visitors, see page 3 further down in your report.
The bounce rate indicates the percentage of visitors who entered and left your website on the same page. A high bounce rate (eg. above 80%) could mean that your website is not "sticky" enough – there is not enough engaging content to retain visitors, and it would be a good idea to add more resources.
The pageviews figure indicates how many pages were viewed in total by all visitors. You can interpret this in conjunction with the pages / visit figure – simply, the average number of pages viewed per visit. Again, a low pages / visit ratio could mean that your website needs more valuable content relevant to your consumer.
Avg. time on site indicates how long people stay on your site (typically measured in minutes and seconds), while the percentage of new visits reveals the ratio of visitors who have accessed your site for the very first time. By reverse calculation, it will give you an indication of the percentage of returning visitors.
Continue Reading this Article...Quirky Design Inventions
Posted Sunday, 22 March 2009 | Category: Quirks and tidbits | Comments
Sometimes, when we’re working late a night, we take a break and go 'coolhunting' on the web. Here are the latest nifties we've come across...
1. Anti-Theft Lunch Bags
If your co-worker keeps stealing your lunch, try these anti-theft lunch bags. They give the illusion of mould, keeping those sticky fingers away from your precious sandwich. Just be careful that your food doesn’t end up in the bin...
2. Anatomical Socks
Give your date a scare with these anatomical socks. Useful, perhaps, for medical students.
Make your Business Card Work for You
Posted Saturday, 21 March 2009 | Category: Branding and marketing ideas | Comments
Business cards are powerful things – when used correctly. Here are a few tips:
1. Don't write a novel on your card
Keep your card short and simple. Leave the detailed business plan for your brochure and website. We recently received a brief from a company who wanted to publish this information on the back of their card:
Our suggestion? Simplify the back with one strong visual and a suitable tagline:
Fresh Ideas 01 - Siftables
Posted Tuesday, 3 March 2009 | Category: Quirks and tidbits | Comments
As designers we like to stay in touch with the latest technological developments.
Siftables are a new invention in user interfaces. These cookie-sized cubes can detect motion and proximity and are designed for more intuitive data handling – just like sifting through a pack of photographs or working with physical tools. The research is still in its embryonic stages, but the possibilities are endless... education, maths, toys, communication and music.
Who knows, perhaps in future Photoshop can be simplified to a few blocks connected to your screen!
Continue Reading this Article...Helios Design Featured on Radio2000
Posted Monday, 19 January 2009 | Category: Branding and marketing ideas | Comments
This week, tune into Radio2000 (frequencies here) on Tuesday 20th January at 11:40 am to hear our designer, Ichizu Wakabayashi, talk about branding and corporate identity tips for budding entrepreneurs. The show (Women in Business) is hosted by Kgomotso “KG” Moeketsi (pictured above). Don’t miss it!
Continue Reading this Article...Time for a Laugh!
Posted Sunday, 14 December 2008 | Category: Quirks and tidbits | Comments
The silly season has arrived and it’s time for some much needed comic relief! Here are some of our favourite design-related spoofs and snippets.
1. How much should you spend on a business card?
Before you opt for that low cost print run, consider this scenario (copy here).
2. What's in a name?
Your website domain should be short, snappy and memorable. However, read it from all angles to ensure it doesn't have any unintentional double meanings. Renault picked this up and developed it into an advertising campaign.
Continue Reading this Article...
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