Travelling far for colour inspiration
A web design case study
When you think of truck dealers, you typically think of guys with greasy hair, tattoos, beer bellies, cigarettes in one hand and beer in the other. The managers at R21 Truck and Plant are the polar opposite of that image! Their yard is the epitome of neatness and cleanliness (which could put our office to shame at times) and they emanate an unmatched sense of professionalism.
When R21 sent us their meeting invite with map, we were at a bit of a loss how to get there. Has anyone heard of Doornkloof Oos?
They were kind enough to pick us up from a central location and chauffeur us to their offices. The deep rich colours of their yard (Komatsu yellows, coco browns, rich blues…) left an indelible mark on us and evolved into the design below:
Together with their feedback, we made some minor tweaks to the menu and thumbnails until the design received the official green light.
We then programmed the site complete with:
• content management system
• product update forms
• samil order form
• contact form
• and product enquiry features
To save on setup costs, the client opted to populate website content themselves. This meant that we trained their nominated "website content manager" on the system, who uploaded all 80 product specs and images, per category.
To update, he fills out a fixed form like this (specifically programmed to their website):
He also uploads images within the same form. Once published, the website automatically applies the pre-determined look and feel, and adds the entry (with thumbnail) to the relevant category landing page.
Example of Landing Page with Thumbnails
Example of Product Detail Page
All fixed features like the product enquiry button are added by default. This system – using structured content for predetermined formatting – speeds up the update process and ensures all pages look neat and consistent.
The result?
Since its launch in March 2009, the website has received an average of 800 visitors a month, with more than 5,000 pageviews per month. The site has a very low bounce rate (20%), with the average viewer spending 5 minutes on the website. The company has reported a happy increase in sales.
So far so good.
Incidentally, we have now retraced a map for them which is somewhat less mystical. This map is downloadable on their contacts page.
Catch up on previous case studies here.
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