Design is all about creative communication. In this article we have outlined a few techniques to grab attention when designing marketing campaigns.
1. Communicate visually
Designer Toby Ng Kwong To set himself the challenge of communicating statistical data in a visual and accessible manner through a series of "picture" posters. He writes:
If the world were a village of 100 people, how would the composition be? This set of 20 posters is built on statistics about the spread of population around the world under various classifications. The numbers are turned into graphics to give another sense a touch – Look, this is the world we are living in.
More posters can be viewed on his personal website.
2. Be very literal
Image credit: Toxel
In this range of wildly creative fruit juice packages, Japanese industrial designer Naoto Fukasawa imitates the look and feel of the fruit it contains. The packaging ranges from strawberry and banana to coconut and tofu milk.
The additional tactile dimension makes the contents appear fresher and juicer, as if you are squeezing juice out of the original thing.
Another clever concept by Hiroku Sanders translates Kleenex’s "slice of summer" campaign into fruit shaped tissue boxes:
Image credit: The Dieline
Business cards are powerful things – when used correctly. Here are a few tips:
1. Don't write a novel on your card
Keep your card short and simple. Leave the detailed business plan for your brochure and website. We recently received a brief from a company who wanted to publish this information on the back of their card:
Our suggestion? Simplify the back with one strong visual and a suitable tagline:
This week, tune into Radio2000 (frequencies here) on Tuesday 20th January at 11:40 am to hear our designer, Ichizu Wakabayashi, talk about branding and corporate identity tips for budding entrepreneurs. The show (Women in Business) is hosted by Kgomotso “KG” Moeketsi (pictured above). Don’t miss it!
As a small business owner, you’ve probably got a million things on your plate! It’s easy to put branding on the back burner. Here are a few branding essentials to attend to after finalizing your logo.
1. Set up your business mailbox
Nothing quite says "unprofessional" like a hotmail business mailbox (eg. firstname.lastname@example.org). Same goes for yebomail, webonline, absamail, gmail… we’re looking at you!
Business email addresses (eg. email@example.com) are inexpensive to set up and are included in our hosting packages. Once you’ve set up your mailbox, be sure to guard against spam.
2. Set up your email signature
The very next step is to set up your email signature. Include your logo, contact details and web address (plus a disclaimer). Just follow these easy steps, or contact us for a custom designed html signature.
Business cards are often the first point of contact with your brand. And in the world of branding first impressions are everything.
If your frumpy old business card needs a makeover, look no further. Here are 7 ideas to "pimp up" your card and wow your clients. Mind you, these are not for the faint of heart – financially speaking – you would need some lee-way to play (images courtesy of Flickr).
1. Work with unusual materials
Forget about paper. Explore materials that relate to your offering – wood, plastic, glass, ceramic and metals.
This card is an excellent concept for a hardwood flooring company:
... while these plastic and metal cards say "futuristic" and "cutting-edge":
2. Explore special print techniques
Alternatively, explore creative print techniques available with litho printing - foil stamping, varnishing, embossing, debossing, virkotyping, and so on.
These reflective gold cards work well in a jewellery or goldsmith context:
...while the embossed look can add extra 'umph' to your logo mark:
Spot UV varnish (left) and virkotyping (right) are additional effects to explore:
There are many ways to make your logo look African – including a map of Africa may not be the most ingenious way to do so. Especially if your name already includes the word "Africa" (along the lines of African Logistics Partners) such obvious visual tautology come across as cheap, amateur and unimaginative. Rather look at more creative ways to convey your local flavour. Here are a few industry examples by talented designers.
If you're going for the pictorial approach, select an African symbol that relates to your business offering. This could include:
a. African people
b. Objects Relating to Africa (crafts, pots, spears, gum boots, masks...)
c. Animals (Rhinos, springboks, zebras, elephants...)
c. Plants (acacia trees, protea flowers, baobabs...)